Andreas Neus
Media & Entertainment Lead EMEA, Institute for Business Value, IBM Global Business Services, Hamburg

Andreas Neus is the Media ü Entertainment EMEA Lead for the IBM Institute for Business Value (IBV) in Amsterdam. He focuses on innovation and disruptive changes in the Media industry and has spearheaded IBM’s primary research on Media Consumer behaviour in Europe. Educated in New York, Luxembourg and Bonn, his experience with Internet projects goes back to pre-Web 1990 and he co-founded Internet consulting company Metabit before joining IBM’s e-business and Interactive Media practice in 1999. Since then he has managed strategy consulting engagements for major international clients, most recently leading the New Media Strategy project for the board of a major eastern European media company.

Andreas Neus has authored more than 20 articles and book chapters on innovation and has served as a guest lecturer at several postgraduate programs, including the St. Gallen Executive Media MBA and the Information Quality Program at M.I.T.